Privacy Policy

1. Introduction

At Alphapeutics, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This privacy policy applies to all personal information we collect through our website, during consultations, and in the course of providing our medical services.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, date of birth, and gender.
• Contact Data includes billing address, delivery address, email address, and telephone numbers.
• Medical Data includes your medical history, current health status, treatment records, diagnostic results, and other health-related information necessary for your care.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data includes information about how you use our website and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact, Medical, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  • Apply for our services
  • Create an account on our website
  • Subscribe to our publications
  • Request marketing to be sent to you
  • Enter a competition, promotion or survey
  • Attend a consultation or receive treatment
  • Give us feedback or contact us
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, such as referring physicians or healthcare providers (with your consent).

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To provide you with medical care and treatment
• To process and manage your appointments
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy
• To administer and protect our business and this website
• To deliver relevant website content and advertisements to you
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
• To make suggestions and recommendations to you about services that may be of interest to you

We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

5. Legal Basis for Processing

We will only process your personal data when we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal data. In most cases, the legal bases we rely on will be:

• Consent: Where you have given us explicit consent to process your data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal obligation: Where processing is necessary for compliance with a legal or regulatory obligation that applies to us.
• Legitimate interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your fundamental rights do not override these interests.
• Vital interests: Where processing is necessary to protect your vital interests or those of another person.

For processing of health-related data, we typically rely on your explicit consent or the necessity for medical diagnosis, the provision of health care, or treatment.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

For medical records, we typically retain these for the period required by applicable healthcare regulations and laws, which is often between 7-10 years after your last interaction with us, or longer if required by local regulations.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details provided in the "Contact Information" section.

9. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

11. International Transfers

We may share your personal data within our group of companies and with external third parties, which may involve transferring your data outside your country of residence. Whenever we transfer your personal data internationally, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved for use which give personal data the same protection it has in your country.

12. Changes to the Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

13. Contact Information

If you have any questions about this privacy policy or our privacy practices, please contact us at: